Browse any grocery store or pet food store to buy Dog Food and you will agree that trying to decide on what is best for your dog is an exhausting task. Scanning the shelves of products available, you are bombarded by foods extolling different health benefits as well as a huge range of prices. The pet food industry is a multi-billion dollar industry and pet food manufacturers are eagerly marketing for every dollar. Not only are they marketing us to death, but also developing new products to put in front of us. Those products include “dry”, “canned”, “semi-moist” and health targeted products such as “senior”, “premium” and “gourmet.