They Know We Know…Pet Food Manufacturers

by Susan Thixton

I’ve noticed a change in pet food advertising lately. Recently television commercials and pet food labeling have been proudly stating ‘Made with Real Beef’ or ‘Made with Real Chicken’. Many pet owners have gotten wise to the fake pet food ingredients, so it seems the marketing wizards have changed their strategy. They know we know.

Pet food manufacturers are counting on we don’t learn more. They are counting on pet owners won’t read the ingredient list of the food or treats to see if it contains chemicals preservatives or by-products – fake meat! They are counting on AAFCO and the FDA to keep the current pet food regulations as they are. They are counting on pet owners don’t learn existing regulations allow them to “include an unqualified claim, directly or indirectly” on their labels (AAFCO regulation PF7(a)). ‘Unqualified claim means stating ‘real beef’ on the label doesn’t have to mean real beef inside the pet food.

They know we know – now they are directing pet food advertising to what we want to hear – real ingredients. Our pets are more important than any pet food marketing trick or the few moments it takes to read a pet food label ingredient list. The pet food ingredient by-product and all its variations – are left over animal parts not suitable for use in human food (such as chicken feet, intestines, spleens, and worse). Don’t fall for marketing tricks. Avoid pet foods that contain fake ingredients such as by-products. Always read the ingredient list on every food or treat you give your dog or cat.

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